What is the parent company of nike

what is the parent company of nike

Did You Know That Nike Owns All Of These Brands?

It is an employee owned company, there is no parent company. When a company has a parent company does the employee work for the parent company? The . Jan 18,  · It has several companies within NIKE like Jordan brand, but it is it's own company. It official name is Nike, Inc., and on the NYSE its symbol NKE. .

Headquartered in the Pacific Northwest, Nike is a giant in the shoe industry. Started by two ambitious men, one a track athlete from the University of Oregon, Nike has remained in the state of its origin, Oregon. It has become arguably the largest sports company in the world.

In addition to its own divisions, Nike has acquired other subsidiary companies. This division of Nike designs and sells all types of golf supplies. Products include apparel, shoes, bags and equipment. Started in the s as a surfboard company based in Southern California, Hurley embodies the California spirit. It designs clothing and accessories. Cole Haan's line of luxury outerwear and accessories are sold online and in retail stores around the world. Locations include stores in Asia, the U.

Based in Manchester, England, Umbro is a sports company selling a variety of sports-related clothing, shoes and equipment and sports endorsements. It is the official producer of equipment for the National Football Team of England. By: Karla H. Related Articles History of Fila Shoes. The History of Skechers Shoes. The First Converse Shoe. The History of Converse Shoes. Facts About Air Jordan Shoes. What Is the Meaning Behind the Converse How to Clean Retro nuke Jordans. How to Lace Nike Air Shoes.

Marc Ecko Watch Instructions. How to Sew slippers. Ways parnt Lace Hyperdunks. How to Care for Copa Mundial. French Fashion Facts. How to Get Rid of Creases in Timberland How to Use a Shoehorn. About Code West How to install a modine hot dawg. Inside Nike.


By: Justin Nandlall About Nike: Nike is the world's leading innovator in footwear, apparel, equipment and accessories. Nike's wholly-owned subsidiaries, reported as other businesses – Cole Haan, Jordan, Converse, Hurley International (LLC), Nike Golf, and Umbro, Ltd. – play a. Sep 06,  · Nike is an American multinational corporation that handles the designing, development, manufacturing, and worldwide marketing and sales of footwear, sports equipment, accessories and so much more. The brand with its distinct V-shaped logo quickly became a status symbol in modern urban fashion and hip-hop industry due to its association with success in sports. The company was founded in Chicago, Illinois in Cole Haan currently has its headquarters in both New York City and Greenland, New Hampshire, United States.

The Nike swoosh looms large over the footwear industry. This uncontested giant of the field has built itself up through high-profile endorsements, sleek designs, and PR campaigns successful enough to etch its way into pop-culture history. To understand Nike NKE - Get Report requires understanding a story that began with a self-described average track runner coming out of college and a coach obsessed with the connection between speed and design.

The story of Nike begins with the story of Blue Ribbon Sports back in Around that time, Phil Knight had just gone through University of Oregon followed by a stint at Stanford for his MBA, leaving him with two crucial experiences that set the trajectory of his future. At University of Oregon, he ran for the school's track and field team, putting him into contact with their coach, Bill Bowerman.

Aside from an intensely competitive ethos, Bowerman displayed a fascination with optimizing his runners' shoes, constantly tinkering with different models after learning from a local cobbler. According to Nike, Knight was the first student to try one of Bowerman's shoes. Seeing him as a safely-unimportant runner to test his shoes on, Bowerman offered to take one of his shoes and fix them up with his custom design.

Knight accepted the offer, and, supposedly, the shoes worked so well that his teammate Otis Davis took them and ended up using them to win gold in the meter dash in the Olympics. Otis Davis insists to this day that Bowerman made the shoes for him. After the University of Oregon, Knight went through Stanford's MBA program, during which he wrote a paper theorizing that the production of running shoes should move from its current center in Germany to Japan, where labor was cheaper.

Knight got the chance to put this theory to the test with a trip to Japan shortly after his graduation. He struck a deal with a group of Japanese businessmen to export the country's popular Tiger shoes into the U. Coach Bowerman, who long believed that German shoes, though the best on the market, weren't anything too special to be replicated or even improved on, supported Knight's venture, entering into a business deal for ownership of their new company, Blue Ribbon Sports, established in Eugene, Oregon, on Jan.

After founding Blue Ribbon Sports, Knight tested the waters for his imported shoes, initially selling them out of his car when he came back to the States. In , the ever-inventive Bowerman proposed a new shoe design to the Tiger shoe company, one that sought to provide the right support for runners with a cushioned innersole, soft sponge rubber in the forefoot and top of the heel, hard sponge rubber in the middle of the heel, and a firm rubber outsole.

This design would turn out to be both a major success and source of conflict between Blue Ribbon and its Japanese supplier. Dubbed the Tiger Cortez, the shoe dropped in and became an instant hit for its comfortable, sturdy, and stylish design. Around the time of its success, though, relations soured between Blue Ribbon and Tiger. Knight claims that the Japanese company was seeking a way out of its exclusivity deal with Blue Ribbon and sought to sink the company.

Tiger claims to have discovered Blue Ribbon Sports selling their own version of the Tiger Cortez under a new line of shoes they called "Nike.

Either way, the two formally split in with a lawsuit from Tiger following. A judge eventually settled that both companies could sell their own versions of the model, leading to the only sneaker to become a best-selling model for two different shoe companies as the Nike Cortez and the Tiger Corsair now sold by Tiger's modern incarnation, Asics.

Phil Knight initially wanted to call the company "Dimension 6," but Jeff Johnson, thankfully, got the inspiration for Nike after seeing the Greek goddess of victory's name in a dream. Before this though, the new brand needed its own logo. They reached out to a design student at the nearby Portland State University, Carolyn Davis, to provide sketches. Phil Knight reluctantly settled on a swoosh design, reportedly saying, "Well, I don't love it, but maybe it will grow on me.

After coming into existence proper on May 30, , Nike, Inc. While thinking over breakfast on a way to give running shoes more traction, the coach saw the grooves in the waffle his wife made him and wondered what it would look inverted.

Not one to pass on an idea, Bowerman poured melted urethane into his waffle iron. Unfortunately, he forgot to add any anti-stick agent onto the iron and it glued shut. But nevertheless, the idea had taken root, and with the help of another waffle iron and presumably a good spray, he designed his ideal sole and the iconic "Waffle Trainer" was born. Since then, the company has only continued to grow, helped on in part by a series of clever ad campaigns, most famously the "Just Do It" ad campaign apparently inspired by the last words of American murderer Gary Gilmore before the firing squad, "Let's do it.

The company's other greatest asset has been its celebrity endorsements. By far the most lucrative endorsement Nike has ever had, both for the company and its sponsor, has been with Michael Jordan.

Spotting potential, Nike tried to swoop in for an endorsement from Jordan before the start of his first season with the pros in Air Jordans continue to be a cash cow for Nike. Nike responds by instating its first factory codes of conduct.

OSHA clean-air standards in overseas factories. Perez becomes the company's new CEO. Nike has faced a long history of controversy over its labor practices.

The company was founded on a principle of finding cheaper labor to produce same-quality goods and followed this unfailingly, till it finally came back to bite them. Nike's factories were initially in Japan, but then moved to cheaper labor in South Korea, China, and Taiwan.

As the economies of these countries developed, Nike again shifted, moving away from labor in South Korea and Taiwan to focus on China, Indonesia, and Vietnam. Not much was noted of this until activist Jeff Ballinger published a report in , documenting the poor working conditions of Nike's operations across Indonesia. This was followed with a popular article in Harper's Magazine, detailing the life of an Indonesian Nike employee who worked for 14 cents an hour.

Outrage fermented among the public, with protests against the shoe ware giant at the Olympics and an increased media scrutiny on the plight of sweatshop workers. This came at the same time the company sought to expand its Niketown retail stores, resulting in mass protests around the planned expansions. With protests around college campuses, calls for boycotting the company, and pressure put on its stars like Michael Jordan to denounce the brand, Nike made a concerted effort in to improve the labor conditions of its factories.

It included raising the minimum age among workers, increasing the monitoring of factory conditions, and enforcing U. This was followed by Nike's creation of the Fair Labor Association in , and audit of roughly factories between , and the public disclosure of all of its factory locations in While reports of abuse at the Nike factories still persist, many human rights activists have acknowledged Nike's efforts to have minimized the worst problems at these factories, and the public outcry today over the company's labor conditions is a shadow of what it once was.

The 49ers quarterback had become a lightning rod for controversy after being the first football player to take a knee during the national anthem in protest of police brutality toward black Americans. He received a mix of support and backlash from the public, with some calling him a hero and others criticizing his actions as "un-American.

This controversy only intensified with Donald Trump making criticism of the protest Kaepernick started a central talking point in his campaign and, later, presidency. Fittingly, the ad overlay of the black-and-white photo of Kaepernick's face with the text, "Believe in something. Even if it means sacrificing everything," and the classic Nike slogan, "Just Do It.

The ad garnered a predictable mix of support and controversy. Some, seeing Nike's endorsement of Kaepernick as a betrayal of patriotic values, chose to quite publicly announce their boycott of Nike by posting videos of themselves burning their Nike shoes.

Some on the left also took issue with the ad, citing it as an example of "commodity activism," whereby corporations co-opt a social movement for profits. While Nike's taken strides to increase its eco-friendliness, joining the Sustainable Apparel Commission and implementing a number of reusable materials in its clothing, it still has a way to go.

The primary environmental criticism following Nike has been its refusal to eliminate hazardous materials from its supply chain. As pointed out by Greenpeace, this affects everything from factory workers to waterways to consumers.

The hazardous chemicals pollute the environment, threaten to poison those who work with them, and allow a potential health risk to persist among users of Nike's apparel. Nike has claimed to be working toward elimination of these toxic chemicals. Over , most news on Nike has revolved around its political stances. Days before the Fourth of July, the company canceled the release of a sneaker bearing the star American flag of Betsy Ross on the shoe's heel. Reportedly, this decision came after Colin Kaepernick privately voiced his criticisms of the design to Nike, seeing as the star flag represented America during a time of slavery and has been used in tandem with the Confederate flag by hate groups including the Ku Klux Klan.

The choice to drop the shoe nevertheless sparked a media firestorm with conservative pundits and social media commentators criticizing Nike for its lack of patriotism. Outside of the political sphere, Nike has also unveiled plans for a subscription service for kids.

This comes at a time when apparel companies are increasingly looking toward subscription-based models to attract customers. It'll be Nike's first test of this and opens the door for kids 2 through 10 to have varying access across a selection of roughly shoes for a monthly fee. As with many companies in , Nike's fate has been closely tied to the ongoing speculation over tariffs in the current China-U. The company has been proactive in dealing with this issue, slowly shifting more of its operations from China into Vietnam.

Regardless of these looming threats, Nike has weathered relatively unscathed, even landing among the top 15 analyst picks among the Dow. It's never too late - or too early - to plan and invest for the retirement you deserve. Get more information and a free trial subscription to TheStreet's Retirement Daily to learn more about saving for and living in retirement. Email Robert. Powell TheStreet. Receive full access to our market insights, commentary, newsletters, breaking news alerts, and more.

I agree to TheMaven's Terms and Policy. How Was Nike Founded? History of Nike After founding Blue Ribbon Sports, Knight tested the waters for his imported shoes, initially selling them out of his car when he came back to the States. Controversy Sweatshops Nike has faced a long history of controversy over its labor practices. How Green is Nike? What's Happening in ?

Nike Stock As with many companies in , Nike's fate has been closely tied to the ongoing speculation over tariffs in the current China-U. By Scott Rutt. By Tom Bemis. By Martin Baccardax. By Dan Weil. By Rob Daniel. By Rob Lenihan. By Tony Owusu. Corey Goldman.

5 Replies to “What is the parent company of nike”

Add a comment

Your email will not be published. Required fields are marked*