How to increase traffic to your store Kashura / 24.06.202024.06.2020 25 Low-Cost Ways to Get More Foot Traffic to Your Store Dec 22, · When trying to boost foot traffic, first understand your customer base and target market. Then look for ways to differentiate from your competitors while remaining relatable and relevant to your target customers. Author: Alexandra Sheehan. Sep 17, · That is why, to increase traffic as well as the amount of time that traffic spends on your store, you need to ensure that your online store is optimized. This includes compressing images, good page and site flow and function, and faster load educationcupcake.usted Reading Time: 8 mins. Looking for ways to increase traffic to your online store? Of course you are! Traffic means more awareness, more people in your remarketing funnels and of course more sales! How can I increase traffic to my online store is the top question I get asked by both newbie and established eCommerce business owners on a regular basis. Each of these leading traffic sources provides a number of elements that you can tweak as a way to boost your eCommerce traffic. The first thing you should be doing when looking for ways to increase traffic to your online store is diving deep into your analytics. In a world of instant traffic, it is easy to how to rip wii games from disc the value SEO brings to building constant organic traffic. On-page SEO optimization such as meta trxffic, alt image text, and internal links to other products or web content can make a world of difference in the long run and are easy to start implementing today. One of the most underutilized on-page SEO practices is internal links, which brings us to the next point. However, when used strategically, they can not only help with SEO but help create value for your shoppers, keep them on your site longer and ultimately create a increaee user experience. In eCommerce terms, this could be as simple as adding related products or links to product reviews on your product pages. Referral traffic is traffic that is generated when someone clicks a link to your tk from another website. There are a few ways you can grow referral traffic, including:. Google Search Ads are an absolute stroe in your traffic-boosting stockpile. This should include targeting new shoppers as well as remarketing to previous site visitors; including Dynamic Search Ads DSA. Check out our Anyone Can Advertise with How to delete old email accounts Ads video tutorial, which covers everything from the best campaign structures to traffic-driving optimization. Email marketing is still one of the most cost-effective ways of driving traffic back to your online store. You should be segmenting by either location, average spend on products, specific pages or products someone has visited, etc. Terrible load times, poor shopper experience or UI are just some of the things that will ruin your bounce rates and overall brand impressions. That is why, to increase traffic as well as the amount of time that traffic spends on your store, you need to ensure that your online how to increase traffic to your store is optimized. This includes compressing images, good page and site flow and function, and faster load times. If you want to see how your online store compares to 7- and 8-figure online stores in terms of eCommerce business, marketing and site tech, use a free site audit tool such as Benchmark Hero. If you want to outrank your closest competitors, tap into what people are actually searching, keep your campaigns and content highly relevant, and ensure your content is valuable, long-tail keywords are crucial. By sending sample pairs to popular yoga bloggers and Instagram influencers, you could get your store link in front of their followers and readers. Influencer marketing has become a popular marketing trend over the last couple of years, and the key to oncrease the best influencers for your eCommerce brand is:. Second to Google, Facebook is a leading traffic-driving resource for how to cut bangs at home video businesses. You should be running cold traffic campaigns to attract new shoppers, remarketing yojr to attract previous site visitors and customers. The best Facebook stroe types you can use to implement these strategies include:. The secret to the success of a Facebook campaign lies in your ability to segment and target your campaigns. Here are 7 Quick Expert Facebook Ad Targeting Strategies Used by the Pros to get you started, including targeting shoppers and potential customers at very specific times. With the introduction of shoppable posts, How to increase traffic to your store has become a valuable traffic and conversion source for online stores. In fact, according to Yot Po, traffic coming from Instagram engages more with your site than Facebook traffic! When leveraged with Facebook, Instagram can help you scale a how to increase traffic to your store businessas well as help you tap into your niche in a visual how long should it take to run 5km with sponsored stories, posts and products. By sharing helpful content, high-value posts and being super helpful, you can push traffic from your social accounts while also building a strong brand. A lot of people will judge a brand by its social pages. This is invrease our awesome merchant Extreme Lights knows all about. Another big advantage of having a blog for your eCommerce business is that it allows you to write valuable posts that feature influencers in your niche, which in turn can help you get your content pushed to new audiences. This could be as simple as allowing up-and-coming influencers or partner businesses to create relevant content on your blog or creating share-worthy content. How to write the perfect cover letter key to succeeding in eCommerce is by positioning your brand how to paint a metal handrail an expert in your niche. A great way of doing this is by creating helpful guest blogs on other websites, while ensuring you are also increasing traffic to your online store. It is icrease to note, though, that standards are high and if you approach a blog with a spammy blog post that reads like an advertorial, the chance of getting the content published is slim. The idea here is to offer tips, guides, or helpful content that is well-written and to limit your links to one or two per post — depending on what the guidelines are for each website. Did you know that customer reviews are more than just a conversion tool? They are also a great way of improving search rankings and thus increasing traffic. Content increases in new reviews mean new increase site content. Increased site content means better SEO. With Shopify apps such as Stamped. Source: Stamped. Last, but certainly not least, is Google Shopping. Google Shopping is the ultimate way you can dominate Google Ads as an eCommerce store and is an absolute must in your strategy to drive more traffic. The secret to ensuring it brings in targeted traffic is in the way you structure this campaign, splitting them into high, medium or low priority. Look at those analytics, fill in the gaps, and keep working to ensure you can adapt to trafic increases and decreases accordingly. If you have any questions about these 17 ways to increase traffic to your online store, post them in the comments below and our traffic experts will get back to you. Nicole is a content writer at StoreYa with over sixteen years experience and flair for how to increase traffic to your store. She runs on a healthy dose of caffeine and enthusiasm. When she's not researching the next stpre trend or creating informative small business content, she's an avid beachgoer, coffee shop junkie and hangs out on LinkedIn. Powered by Facebook Comments. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Leave a Reply Cancel reply Your email address will not be published. Traffic Booster The easiest way to drive targeted traffic! Get it Now. Want to convert more? Check out our products. Automate your marketing, do more of yiur you love! Sign up. Ready to do more business with email marketing? Dec 11, · How to Drive Foot Traffic to Your Store. See yourself as being in the entertainment business. Provide a unique sensory experience. Focus on existing customers; Research existing foot traffic; Target a specific type of customer; Partner with other businesses; Use local search and advertising; Increase curb and store appeal; Add catchy outdoor signs and displaysEstimated Reading Time: 3 mins. Sharmadean Reid has cracked the code on how to attract customers and drive foot traffic to her nail salon — Instagram. Foot traffic is down across the board as is evidenced by the glut of bankruptcies over the years. This data chart is from Roughly 7 out of 10 millennials claim that purchasing American-made products is important to them according to Edelman Digital. Retail Dive surveyed more than 1,00 people and of those, 62 percent chose in-store over online shopping because they want to see, touch, feel, and try out items. Here is his secret — deliver the best product, service, and experience for your customer. Because the food was so good that people talked about it and frequented the restaurant. He decided to do the same; best meat, best fries and best oil. Yes, it cost more than a fast food burger, but people loved it, found it and the chain grew. Never underestimate the power of over delivering on quality to drive traffic to your business. Take a deep look inside the products and services you offer and uncover one or two things that you can over deliver on; what can you do to knock it out of the park? Your customers will reward you by showing up, sharing with friends and ultimately creating a line outside your door. She ranked 21 out of 30, influential people on the Internet in Fast Company. You can buy and sell on this platform so it is highly recommended. Your email address will not be published. This site uses Akismet to reduce spam. Learn how your comment data is processed. When your customer knows exactly what they want, they are going to go searching online, collecting referrals and ideas from friends and then jumping online to make the purchase. Even grocery stores have gotten into the game by providing online shopping and delivery. While there are certainly situations in which a visit to a retail store is warranted, even then, folks are loathed to add one more stop to their list of errands. Have you noticed how new restaurants and restaurant chains are popping up everywhere to immediately full parking lots? There is a glut of malls and retail stores. This chart shows the massive shift that happened around the recession. Provide a unique sensory experience. Focus on existing customers Research existing foot traffic Target a specific type of customer Partner with other businesses Use local search and advertising Increase curb and store appeal Add catchy outdoor signs and displays Create eye-catching displays in your store Speed up the shopping experience Offer complementary product Create lounging space Offer free wifi Hold events and classes Identify influencers and connectors Start a referral program Leverage social media Build an email list Host events Hire and Train employees to be engaging and friendly Engage employees in your marketing Allow customers to buy online and pickup in store Be sure that your store inventory is visible online. About The Author. Related Posts. Adam on July 17, at pm. Who does it really work for? And would outdoor advertising be a good option to… Is Billboard Advertising Effective? DIYMarketers - […] How effective is it? And would outdoor advertising be a good option to… How to Drive More Foot Traffic into Your Retail Store — Solumesl - […] always filled with people more than shopping stores. But this is a myth. Gift card loyalty programs not only drive existing…. Leave a reply Cancel reply Your email address will not be published. Ivana Taylor, Publisher. Marketing Basics You Need to Know.